Hello and welcome, I’m Olga Flórida
Fashion has been part of my story for as long as I can remember. I started modeling at fifteen, soon walking in Moscow for Versace show and presenting couture collections in Paris.
I was honoured to work with legends like, Gaultier, Trussardi, Rochas, Torrente.
I worked with Roberto and Eva Cavalli, thanks to their kind invitation to join their family in Florence for 3 months in 1997.
I discovered how much value plays the production side - learning how quality is born from precision, not luck.
But my real journey began not just on the runway - it began with curiosity. A deep desire to understand what makes a brand not only beautiful, but meaningful.
I realized early on that modeling alone wasn’t enough for me. I wanted to understand the business of fashion deeply - and become a true professional in this industry
My background and path
My Journey Inside the Industry: From Production to Strategic Branding
I hold a degree in Cultural Studies and a Master’s degree in Fashion Marketing, with a focus on luxury sales strategies. This education gave me the tools to go deeper into the industry I loved - beyond appearances, into strategy, values, and impact.
For six years, I worked as a creative producer at Holding Center, the largest fashion sales company in Russia, where I led the creation of a 300,000-copy catalog that shaped the fashion choices of millions of women. It was intense, but it taught me everything about communication, team building, production, styling and sales.
During my years in Switzerland I consulted local brands, helping them improve their positioning and marketing - especially those aiming to attract a discerning, affluent audience.
COSY SUNDAY: my heart project
Four years ago, I decided to pour everything I learned into something of my own
That’s how COSY SUNDAY was born - a brand made in Italy, built on values that matter to me: comfort, elegance, sustainability, and emotional well-being.
In 2024, we showed our collection at Milan Fashion Week. In 2025, we opened our first boutique in Dubai’s DIFC, supported and visited by the Al Maktoum family. COSY SUNDAY is now part of the Italian Chamber of Fashion. But more than the achievements, I’m proud of the way our clothing makes people feel. Calm. Soft. Seen. Beautiful. Like they can finally breathe deeply after a busy day.
The fashion world changes every 6 months
What worked in 2019 is business suicide in 2025. You can spend 5 years learning outdated theory… or get real-world analytics from someone who’s actually built what you want.
Articles & Podcasts
